Direct Mail

Did you know open rates for posted mail have been shown to be as high as 95% when personally addressed?

Email campaigns certainly have their place, but direct mail, addressed personally to the occupant, still hits the mark.

Our fulfilment services are about handling your paperwork and managing daily document needs so you can capitalize on seasonable flexibility, lower shipping costs and promote growth into new markets. Let our experts handle the receiving, inventorying, packing and shipping complexities that tend to bog some business owners or startups down.

We can handle both your print-on-demand and commercial-level printing needs when it comes to fulfilment services.

Direct mail: Do you want a team to do all the work and keep the costs down for you?

Step One: Design the campaign around agreed upon campaign objectives.

Step Two: Sort the database.

Step Three: Print, personalise and add code for promotional traceability.

Step Four: DPID allocation and sorting (for lodgement in Australia and New Zealand) and postage negotiations.

All you need to do is give us your database and an idea on what you’d like to achieve.

Return mail and database management: Do you keep your database current?

To ensure your campaigns are as efficient as possible, Online Printing offers you return mail services to keep your database up to date including receipt, database updates and investigating the correct addresses.

There’s no point in paying for a direct mail campaign if the mail doesn’t reach anyone. We make sure your campaign hits the bullseye.

Receiving letters in the mail has almost become a novelty. Why not capitalise on that and send your clients and prospects addressed mail promoting your business or a special offer? Direct mail can be one off or weekly, monthly or quarterly. Online Printing can manage one off mail campaigns to ongoing campaigns that are quite complex. We can manage the project for you:

Inbound mail: Do you need resources to handle the responses?

Direct marketing campaigns often ask recipients to send back a coupon or other information. Online Printing will deal with those responses for you. Call us to let us know how you would like us to handle the feedback and we’ll do the rest!

TIPS TO IMPROVE YOUR DIRECT MAIL SUCCESS RATE

1. Give the prospect several ways to get in touch with you. Whatever way they choose you should be there with open arms. Phone, email, fax or Morse code! Always try your best to leave the lines of communication open.

2. Make sure your branding stands out from the crowd. Marketing is everywhere these days but with a well-designed mail out, your message stands a far greater chance of giving a great ROI.

3. Include a call to action (CTA). Tell people the next steps. Use active language. If you hate writing, use a copywriter that can help you create a strong message with defined next steps for the customer to follow.